Screaming Frog gives him the page title tag (and the length of the title tag... 50-60 characters is best) for each URL it tracks . A step-by-step guide to conducting a content audit Google Analytics provides page visits, bounce rate and average type of page data (for the best place to start see Reports > Behavior > Site Content > All Pages Check it out, you can export the data by clicking Export > CSV under the report title, then import it directly into your spreadsheet.) A step-by-step guide to conducting a content audit Shared Count shows how many times each post has been shared socially (there is a bulk upload feature, but you must be a paid member to use it. Otherwise, manually enter each URL only).
A step-by-step guide whatsapp database to conducting a content audit Act-On ( the marketing automation program John uses ) provides conversion data per page (but if you already have goals set on that platform, opt to use Google Analytics you can ). A step-by-step guide to conducting a content audit Once John has collected this data, he returns to the list and assigns a score to each page on the "A –F" scale he created. Pages with an 'A' score are his best performing pages, while pages with an 'F' score are embarrassing to find on his site. He also adds a note to the spreadsheet
showing the date the audit was made for the purpose of planning future audits. Even if John didn't do this, he could still go to Google Search Console to get more conveniently organized data . Click Search Analytics, select Pages, and see Clicks, Impressions, and CTR to get a quick snapshot of individual page performance. A step-by-step guide to conducting a content audit There's a Download button at the bottom of the page if you want to export your data as a CSV file to add to your ever-expanding spreadsheet.