Self-promotion tactics and the ability to sell yourself online are essential for social and business survival. Editor's note: For more on social media in branding, check out this Marketing Nerds episode with Dino Dogan and Kelsey Jones: It has become a no-brainer to be on Twitter if you want to promote yourself. It is one of the most powerful and influential platforms in the market today. If you're an avid Twitter user, you've heard of Twitter Moments. For those of us who don't, here's a quick recap of what this feature is. What are Twitter Moments?
Twitter Moments is a feature that collects tweets, trends, and trending news stories and pastes them into a story. Originally, it was only image masking service used by Twitter, to tell a story of trends in the world every day. Advertising Continue reading below However, the feature is available for all users to create their own Twitter moments from their own tweets and other Twitter accounts tweeting on the same theme. It has become a hit because it is very effective in piecing together a story from tweets and making an impact. You have the power to choose your material and modify it as you wish.
Marketing-using-twitter-moments Storytelling is the new craze. Twitter is actually not the first social media platform to use storytelling. Other platforms like Facebook, Snapchat and Instagram are also implementing the storytelling feature on their platforms. Indeed, it has been discovered that storytelling is an integral part of human nature, as our brain is wired to create stories from a sea of experiences and data presented to us throughout our lives.