If people don't know about your brand, bombard your target audience with Facebook and Twitter ads. People who know your brand are 2x more likely to click and convert! Just say no to low Google CTRs! You want to make sure your pages get as many organic search clicks as possible. This means that more people visit your site, which will send important signals to Google that your page is relevant and awesome. Our research also shows that higher-than-expectation user engagement metrics translate to better organic rankings, which leads to even more clicks on your site. Don't settle for average CTRs. Be a unicorn in a sea of donkeys! Increase your CTRs and engagement rates! Optimize now! This article originally appeared on and is republished with permission.
It's easy to forget that there are fax list search engines other than Google, but if your target audience lives in countries like China, South Korea, or Russia, you're missing most of your audience if you don't. not show up in their favorite search engines. In Russia, Yandex is by far the biggest search engine. Over 57% of Russian internet users rely on Yandex as their main search engine and it is currently ranked as the top Russian website. There is also significant use of Yandex in neighboring countries, such as Belarus, Kazakhstan, and Turkey. And while most of the basic rules for promoting sites on Google apply to Yandex, I've compiled this list of nine specific differences between these platforms. If you want to master Yandex SEO and attract a whole new market, keep these tips in mind. 1. Regionality One of the main differences between Google and Yandex is the high priority Yandex places on geo-targeting.
While local SEO and user personalization certainly play a role in Google Search Engine Results Pages (SERPs), most users will see the same results as other users in their country. This is not the case with Yandex. Advertising Continue reading below In Yandex, all queries are divided into geo-dependent and geo-independent searches. For location-based searches, only websites from a particular region are shown, which means people from different cities will see completely different search results. The advantage of this intense focus on regionality is that it is very easy to promote local businesses. The downside is that it's more difficult to . To ensure that your website can always be found, the Yandex Webmaster blog offers the following tips: Publish your business name, address, zip code, phone number, and area code on your website.